Our multiplying lash effect mascara envelops lashes with a luxurious oil-infused formula from root-to-tip to reveal layers of softer, denser lashes. The UK's #1 mascara* just got even better! New Lash Sensational Luscious mascara contains a luxurious oil-infused formula for a softer, denser multiplying lash effect. With our extraordinary patented fanning brush, the 10 layers of bristles reveals a full flourish of lashes. The liquid Ink formula coats from all sides ensuring full coverage. Step 1. Sweep the Reservoir Fanning Brush to fan out lashes. Step 2. Use the narrow tip to easily reach even your tiniest lashes.